Perlico, the leading alternative provider of telecoms, broadband and related services to Irish consumers, and a wholly owned subsidiary of Vodafone Ireland, has, for the second year in a row, won a coveted ICT award, scooping the Technology Marketing Campaign of the Year at last night’s ceremony.
Beating industry giants Microsoft and BSA and winning one of these fiercely competitive awards represents a significant achievement for Perlico and an acknowledgement of the energetic, creative approach Perlico has taken to Marketing. The Amazing Deal’s success both at the ICT awards and in generating new customers across the country can be largely attributed to the dedication of Perlico’s marketing team who devised innovative new initiatives in-house, specifically for the campaign.
Perlico’s Head of Marketing Niamh McDonough commented:
“We are thrilled to have won the Technology Marketing Campaign of the year. Following last year’s success we are eager to demonstrate once again that we have lived up to and surpassed expectations! Not only does this award recognise the competence of Perlico’s marketing team but it also demonstrates the strength of the ‘Amazing Deal’ campaign and its attractiveness to consumers. Winning the ‘Technology Marketing Campaign of the Year’ award shows Perlico’s commitment to offering our customers innovative savings and to increasing competition in the Irish telecoms market; we will continue to take on and challenge the competition by tackling the issue of low broadband penetration in Ireland, bridging the digital divide, consequently making it even more affordable for our customers to go online.”
About the ICT Excellence Awards
The ICT Excellence Awards is now a firmly established landmark event in the Information and Communications Technology calendar. Currently in its eighth year, it is Ireland''''s most prestigious and respected awards competition in the ICT sector. Winning an award has proven to provide a sales edge and a real competitive advantage. The ''''Oscars'''' of Ireland''''s ICT industry were presented at a Black Tie Gala Dinner in O''''Reilly Hall, UCD on 1st May 2008.